4/18/12

One-Third Klaus Pichler

Inspired by the United Nation's 2011 report stating that 1/3rd of the world's food goes to waste, photographer Klaus Pichler let many types of food rot in his Vienna house for multiple weeks before taking it to his studio for a high production photo shoot.

The result is a series of 56 photographs viewable at his website that he hopes will provoke people to think more about how to reuse and reduce food consumption.


His website provides addition information on each food product such as where it came from, how and when it was planted, and an estimated carbon footprint.  Along with blatant consumer ignorance of the global problem of food waste, Pichler places blame on a food system that commodify and undervalues food.  How can anything that has been transported from Guayaquil, Ecuador to your local grocery store cost just $4--yet alone if that product is a delicious tropical pineapple?

By partaking in dumpster diving, FOOD JUSTICE House is trying to reduce our part in this global problem.  However, such measures need not be taken if everyone were to better plan their food intake and purchases to ensure that perfectly good food does not go to waste in your own home.

Photo Copyright Klaus Pichler.  View the rest of the One Third Project on the website.

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